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Trailblazer Community Conference Leader Spotlight – Kerry Townsend

At Dreamforce 19, Trailblazer Community team kicked off Brunch Dreamin’ – an event where all the amazing Dreamin event leaders were invited under one roof for celebrating their success, networking, and fun. Being the founder of one of such events – India Dreamin’ -the largest community dreamin event in the world,  I recognize and applaud the efforts placed by the Trailblazers who are converting dreams into realities and hence this inspired me to come up with the idea of sharing amazing stories of these trailblazers. I hope this blog series will help Salesforce Ohana know more about these events, their organizers, and the communities that they drive and support. Here is the blog interview of our ninth spotlight – Kerry Townsend. Kerry Townsend is part of London’s Calling and Surf Force.Please reach out to Kerry Townsend on twitter here

If you help to organize a Dreamin event and I have not reached out to you yet for this series, please message me on twitter

Q. What event do you help run and what is your role in it?

I am a co-organizer and one of the founding members of London’s Calling. I am also a co-organizer of Surf Force. For London’s Calling, Francis Pinder and I work together on sponsorship, I also look after merchandise including the t-shirt. With Surf Force my role and involvement adapt depending on what the team needs. Some years I have been the lead on content but have also happened with marketing and logistics.   

Q. What inspired you to start this event? 

For London’s Calling, I was just in the right place at the right time, before Dreamforce 2015 I wasn’t aware of the community conference movement that has started in the US. I love live events and had recently started working in London so working with Francis, Simon, and Jodi to bring the event to life was a great opportunity. With Surf Force I really loved the mission of the event, Shaun Holmes is a force of nature with a pure heart. His enthusiasm is infectious. The event is all about challenging attendees to learn something they wouldn’t typically do, or might even be scared of,  in a supportive, fun team environment. The aim is to stretch their perception of what is possible. The hope is, they take this expanded mindset and confidence and apply it to both Salesforce and the way we look after our planet.

Q. What have you learned from being a part of  Surf Force and London’s Calling ?

I have learned about the power of bringing people together and how it inspires other people to do the same.  I have also learned about working in self-organizing teams that have different dynamics in traditional work teams. I love both of these events and I am grateful for all the people I have met and the new experience they have given me. I can almost surf 🙂

Q. Top 4 reasons why one should attend a Dreamin event?

  1. You will learn further ways to participate in the local community
  2. You can meet the speakers. These people often generate other content.
  3. You can attend sessions on Salesforce capability that you don’t currently use and expand your knowledge.
  4. You can get the tip on how you can become a speaker yourself

Q. What has been your most memorable Dreamin experience to date?

I really love dreamin’ events and I have tried to attend as many as I can over the years. It is always special to go to the first edition of any dreamin’ event as it is the most intimate and raw version where the strongest connections are made. 

Some of the most memorable events have been when I have not known many people in person beforehand but had the chance to connect with people I know online at drinks or meals. Because of this, I have a global network of Trailblazers.  

Q. What type of event organizer are you?

1. The Natural – Calm under pressure

2. The Strategist – With an eye for details

3. The Wizard – Pulls off the impossible

4. The Trailblazer – Sets the trend

I definitely think I have an eye for detail. I would like to say I am calm under pressure but that is not always the case. What I have learned from both events, is that I am the one that is most likely to ask why we are doing something or present an alternative viewpoint so our decisions are intentional. I also like us to push the boundaries of what can be delivered but not all at the boundaries at the same time.

Q. Any details you want to share specifically about your event?

Both of these events are special but are in complete contrast, they bookend the full spectrum of these events.  London’s Calling offers 6 concurrent tracks of Salesforce content whereas Surf Force everyone learns together and has the option to learn to surf. If you haven’t attended both of these I hope to see you there.

I hope you enjoyed reading the amazing story of Kerry Towsend, If you help to organize a Dreamin event and I have not reached out to you yet for this series, please message me on twitter.

If not yet, do not miss reading out the other spotlights in this series published so far :

  1. Eric Dreshfield
  2. Manish Thaduri
  3. Ines Garcia
  4. Amit Chaudhary
  5. Sarah Deutsch Thornton
  6. Amy Oplinger Singh
  7. Cyril Louis
  8. Melinda Smith
  9. Kerry Townsend